Definition & Explanation

SIVT is hard-to-detect fraud that mimics human behavior, including residential proxy bots, sophisticated CTV spoofing, cookie stuffing, and adware-generated traffic. Unlike General Invalid Traffic (GIVT), which includes easily identifiable sources like known bots and data center traffic, SIVT uses advanced techniques to bypass traditional detection systems and requires sophisticated analytics to identify. SIVT can deeply corrupt campaign analytics and drain ad budgets by inflating click-through rates without delivering real conversions.