Research
& Development
Learn about our latest research and ongoing developments. We also like to
post company news and notes here.
Research & Development
November 25, 2020
The term Dark Pool Sales House was introduced to the ad-tech lexicon by privacy & security analyst Zach Edwards (also the founder of the boutique analytics company Victory Medium), in...
Research & Development
November 17, 2020
An understanding of Ads.txt and Sellers.json is key to understanding this article. For those needing a refresher: Ads.txt is an industry-wide initiative, championed by the IAB, which aims to reduce...
News & Events Research & Development
October 1, 2020
Sellers.json is an IAB initiative aimed at bringing even greater transparency to each advertising opportunity. It allows buyers to map publisher/seller IDs to the human readable name of the seller...
Research & Development
September 15, 2020
Traffic laundering is an exploitative practice wherein a middleman takes visitors from one site, and uses them to create visits to other sites who have paid for human traffic. Assuming...
Research & Development
September 3, 2020
DeepSee tracks malicious behaviors across millions of sites each day in order to bring these behaviors to light on our website. We use this data to group sites with similar...
Research & Development
September 1, 2020
Our blog has previously covered the topics of ads.txt and sellers.json, but for those needing a bit of a refresher: Ads.txt is an industry-wide initiative, championed by the IAB, which...
Research & Development
August 17, 2020
Sellers.json is an IAB initiative aimed at bringing even greater transparency to each advertising opportunity. It allows buyers to map publisher/seller IDs to the human readable name of the seller...
Research & Development
August 16, 2020
Ads.txt is an industry-wide initiative, championed by the Interactive Advertising Bureau (commonly known as the IAB), which aims to reduce the prevalence of domain spoofing. Domain spoofing is a type...