Research
& Development

Hiding@2x
Case Study
Hiding in Plain Sight: The Ad-Supported Piracy Ring Driving Over a Billion Monthly Visits
Rocky Moss
|
January 17, 2025
Hiding@2x
Case Study
Hiding in Plain Sight: The Ad-Supported Piracy Ring Driving Over a Billion Monthly Visits
Rocky Moss
|
January 17, 2025
Winter Update: Deeper Insights with Video and Ad Refresh Metrics
News & Events
Winter Update: Deeper Insights with Video and Ad Refresh Metrics
Madeleine Bullett
|
December 18, 2024
October Update: AI Image Detection and Enhanced Metrics
News & Events
October Update: AI Image Detection and Enhanced Metrics
Madeleine Bullett
|
October 30, 2024
September Update: New Features and Platform Enhancements
News & Events
September Update: New Features and Platform Enhancements
Madeleine Bullett
|
September 30, 2024
An Update to our Definition of MFA
Educational
An Update to our Definition of MFA
Madeleine Bullett
|
July 24, 2024
Tackling Template Sites
News & Events
Tackling Template Sites: Announcing Updates to Content Metrics
Rocky Moss
|
June 20, 2024
newdashmaincard
News & Events
deepsee.io Announces Their New Portal
Madeleine Bullett
|
May 13, 2024
Abstract graphic of a handshake
Educational
Introducing ZeroHero: A Practical Tool for Text Classification
Edward Krueger
|
February 7, 2024
brandsafety@2x
Educational
From Safety to Affinity: The Transformation of Digital Brand Advertising
Antonio Torres
|
November 28, 2023
grocery-retailer-case-study
Case Study
Quality is Performance: deepsee.io Best Quality Inventory Dominate Video Complete and Viewability
Rocky Moss
|
October 2, 2023
deepsee.io consumer athleisure audience targeting case study
Case Study
deepsee.io improves ROI Compared With Audience Targeting Alone
Rocky Moss
|
September 14, 2023
deepstreamer@2x
Research & Development
DeepStreamer: Illegal Movie Streaming Platforms Hide Lucrative Ad Fraud Operation
Rocky Moss
|
March 8, 2023
Solitaired and DeepSee Logos
Case Study
How Solitaired.com Turbocharged Viewability, and Reduced Bid Volume Without Losing Revenue
Emry Downinghall
|
September 13, 2022
What is brand suitability
Educational
What is Brand Suitability?
Antonio Torres
|
September 20, 2022
made-for-advertising ad spend
Educational
Made-For-Advertising Sites Burn 15% of Your Ad Budget
Antonio Torres
|
August 17, 2022
Rewarded Traffic - Incentivized Traffic in a Top Hat
Research & Development
Rewarded Traffic: The Inorganic User Engine Driving Ad Campaigns on Major Websites and Podcasts
Rocky Moss
|
August 10, 2022
header@1x
Research & Development
We Bid Goodbye to Alexa Rankings, and Measure Its Contribution to the Tranco List (Pre-May)
Rocky Moss
|
May 25, 2022
incentivized@2x
Research & Development
Large Publishers Buy Incentivized Traffic & Popups Too
Rocky Moss
|
April 21, 2022
Piracy
Research & Development
A Case Study in Monetizing Piracy: MangaOwl and Chessmoba.us
Rocky Moss
|
October 29, 2021
Abstract graphic of a handshake
News & Events
DeepSee Targeting Options: Now Available Through Peer39’s Contextual Marketplace!
Rocky Moss
|
August 4, 2021
arbitrage@2x
Research & Development
Two Tales of One Website: How Arbitrage Sites Manipulate Metrics Using Misleading Content Formats
Rocky Moss
|
July 15, 2021
An Auction Illusrated
Research & Development
Client-Side Header Bidding Activity Benchmarks for 2021 So Far
Rocky Moss
|
May 26, 2021
DeepSee and 4D logos
News & Events
We’re Teaming Up With 4D to Protect Advertisers From Ad-Fraud & Sites With Bad User Experiences
Rocky Moss
|
May 4, 2021
Affiliate Fraud
Research & Development
How Pop Traffic Fuels Affiliate Fraud
Rocky Moss
|
February 24, 2021
popunderspam@2x
Research & Development
Voice Media Group’s New Hidden Pop-Unders Amplify Misleading Claims; Updated August 2021
Rocky Moss
|
January 27, 2021
adstxt
Research & Development
Further Investigation Into the “Dark Pool Sales House” Phenomenon
Rocky Moss
|
November 25, 2020
Abstract graphic of a handshake
Research & Development
Evaluating the Ecosystem: What We’ve Learned by Matching Ads.txt Entries to Sellers.json Files
Rocky Moss
|
November 17, 2020
newpublic-data
News & Events
New Public Dataset: Removed Sellers.json
Rocky Moss
|
October 1, 2020
Affiliate Fraud
Research & Development
Turning Bad News Into Ad Views: How Some Publishers Get Laundered Traffic from Controversial Content
Rocky Moss
|
September 15, 2020
omni
Research & Development
Another Internet Scam: The Omni Redirection Network
Rocky Moss
|
September 3, 2020
usingadstxttogether
Research & Development
SupplyChain Object brings light to darkness
Rocky Moss
|
September 1, 2020
sellers2
Research & Development
What is Sellers.json? Is it the best move forward?
Rocky Moss
|
August 17, 2020
adstxt2
Research & Development
What is Ads.txt? Solving the Mammoth Ad Fraud Problem.
Rocky Moss
|
August 16, 2020