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Brand Safety

Keep Your Ads Out of Environments
That Don't Fit Your Brand

Not every page is a place your campaign belongs. DeepSee.io scans for what gives advertisers pause: drugs,
gambling, adult material, firearms. You get category-level signals instead of blunt keyword blocking that buries
reputable content along with the risky.

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83.7%
of domains with a brand safety detection have fewer than 10% of their pages affected
89%
of pages covering crime are brand-safe. Blocklists demonetize them anyway.
86m
pages scored individually in the last 30 days
WE KNOW WHATS OUT THERE

Looking Out For Dangers To Your Brand

Dedicated Brand Safety Categories

DeepSee scans page content for drugs, gambling, adult material, and firearms- the four categories that most often sit outside a brand's comfort zone. Each is flagged independently, so you see exactly which sensitive content appears rather than a single vague "unsafe" verdict.

Misinformation Signal

DeepSee flags domains that appear on the Iffy Index, a respected third-party list of news sources that repeatedly fail professional fact-checks. Because the index judges factual reporting rather than political leaning, it's a credibility signal advertisers can act on without wading into partisan territory.

Suitability, Not Just Safety

Signals are designed to inform brand suitability decisions, what's unacceptable for one advertiser may be fine for another, rather than enforce a single universal standard. You get the underlying detection and set the threshold that fits your use case.

WE KNOW WHATS OUT THERE

Looking Out For Dangers To Your Brand

Dedicated Brand Safety Categories

DeepSee scans page content for drugs, gambling, adult material, and firearms- the four categories that most often sit outside a brand's comfort zone. Each is flagged independently, so you see exactly which sensitive content appears rather than a single vague "unsafe" verdict.

Misinformation Signal

DeepSee flags domains that appear on the Iffy Index, a respected third-party list of news sources that repeatedly fail professional fact-checks. Because the index judges factual reporting rather than political leaning, it's a credibility signal advertisers can act on without wading into partisan territory.

Suitability, Not Just Safety

Signals are designed to inform brand suitability decisions, what's unacceptable for one advertiser may be fine for another, rather than enforce a single universal standard. You get the underlying detection and set the threshold that fits your use case.

"DeepSee plays an essential role in our evaluation and classification of domains, helping us spend budgets in the most brand safe and ad friendly environments possible."
Robin Strauss
Sr. Director, Ad Operations
"In tackling the challenges of a post-cookie advertising world, our collaboration with DeepSee.io has been instrumental. They equip us with comprehensive site intelligence and actionable data, enabling the curation of premium programmatic inventory strategies."
David Nyurenberg
Director
"Mediavine's core business strategy has always been to monetize and support human content creators. We've turned to DeepSee to aid us in monitoring quality across our publisher set of over 11,000 sites, giving advertisers the reassurance necessary to successfully capitalize on the open internet."
Brad Hagmann
Sr. Vice President, Operations
"DeepSee tools enable our teams to get a head start on troubleshooting partner issues. This saves our team valuable time allowing us to scale and spend more time focused on driving revenue with more partners."
Scott Wolke
Director, Publisher Operations
"Deepsee has been key in identifying MFA websites for our global client [...]As a result, our client has been able to stop media spends on MFA websites and optimise the use of their media budget."
Louis Herbier
Account Director
"DeepSee plays an essential role in our evaluation and classification of domains, helping us spend budgets in the most brand safe and ad friendly environments possible."
Robin Strauss
Sr. Director, Ad Operations
"In tackling the challenges of a post-cookie advertising world, our collaboration with DeepSee.io has been instrumental. They equip us with comprehensive site intelligence and actionable data, enabling the curation of premium programmatic inventory strategies."
David Nyurenberg
Director
"Mediavine's core business strategy has always been to monetize and support human content creators. We've turned to DeepSee to aid us in monitoring quality across our publisher set of over 11,000 sites, giving advertisers the reassurance necessary to successfully capitalize on the open internet."
Brad Hagmann
Sr. Vice President, Operations
"DeepSee tools enable our teams to get a head start on troubleshooting partner issues. This saves our team valuable time allowing us to scale and spend more time focused on driving revenue with more partners."
Scott Wolke
Director, Publisher Operations
"Deepsee has been key in identifying MFA websites for our global client [...]As a result, our client has been able to stop media spends on MFA websites and optimise the use of their media budget."
Louis Herbier
Account Director

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