Definition & Explanation

GIVT, or General Invalid Traffic, refers to obvious, easily detected non-human traffic such as known bots, search engine crawlers, and spiders. Unlike sophisticated invalid traffic (SIVT), GIVT is typically benign and not intended to defraud advertisers—it is a normal byproduct of automated internet activity. GIVT sources are usually listed on the IAB’s bots and spiders list and can be identified and filtered using routine detection methods.