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Publisher and
Marketplace Quality

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Marketplace Quality with
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Challenges in Publisher Quality

The digital advertising landscape is riddled with challenges that can significantly affect the integrity of ad campaigns and the efficacy of ad spend. Here are some key challenges we address:

Prevalence of Template
and MFA Sites

The rise of sites made primarily for advertising (MFA), often characterized by generic content and non-unique design, dilutes brand presence and complicates quality assurance across digital platforms.

Low-Quality
Content Detection

Distinguishing between high-quality human-created content and lower-quality, machine-generated text is a significant challenge, impacting ad placement and effectiveness.

Piracy and
Fraudulent Activity

Digital advertising is vulnerable to spaces compromised by piracy and fraudulent activities, potentially inadvertently associating ads with illegal or unethical content and damaging brand reputation.

Our partnership with Mediavine has been instrumental in refining our approach to enhance publisher quality, ensuring that advertisers can trust the platforms where their ads are placed.

Design Uniqueness Measurement

We assess design uniqueness by analyzing commonality in themes and plugins, which helps to identify and differentiate sites, particularly those made for advertising that often lack unique elements.

Advanced Content Quality Metrics

By evaluating author integrity and detecting generic or suspicious naming patterns, we help advertisers avoid low-quality content sources.

Author Trust Signals

By evaluating author integrity and detecting generic or suspicious naming patterns, we help advertisers avoid low-quality content sources.

Design Uniqueness Measurement

Interested in how we can help your team? Reach out to us and get more details today.

DeepSee.io's Strategic Approach with
MediaVine:

Our collaboration with Mediavine has brought improvements across their network of over 11,000 sites, leading to notable benefits:

Enhanced Advertiser Confidence

Robust quality metrics, including design uniqueness and content quality have helped Mediavine solidify advertiser trust and ensure compliance with industry standards.

Improved Inventory Vetting

DeepSee.io data allows Mediavine to precisely curate their inventory, ensuring that each site meets stringent quality and compliance criteria, significantly reducing the risk of associating with low-quality or non-compliant publishers.

“Mediavine's core business strategy has always been to monetize and support human content creators. We've turned to DeepSee to aid us in monitoring quality across our publisher set of over 11,000 sites, giving advertisers the reassurance necessary to successfully capitalize on the open internet. What started as an effort to truly understand how the buy-side evaluated our inventory, quickly developed into a partnership to develop signals such as design uniqueness, author trust, and content quality.”
Brad Hagmann
Senior Vice President
Read about our latest feature set here

Rigorous Quality Assessment & Monitoring

Stay ahead of the curve with continuous monitoring of your publisher and marketplace quality. Our detailed exports provide a clear view of publisher risk & quality, enabling you to make informed decisions, with transparent and actionable insights.

Publisher Vetting

Utilize our portal as part of your vetting process, evaluate publishers based on quality signals, user experiences and content.

Marketplace Audits

Using our helping list tool, regularly conduct thorough audits of your marketplace to ensure they comply with industry standards and best practices.

Compliance Tracking

Keep track of compliance with frequent updates, ensuring that every partner adheres to advertising standards.