We create the tools for you to make your own judgement.
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“Researchers at DeepSee and Malwarebytes have identified an invalid traffic scheme that has gone undetected for over one year via a number of illegal video streaming platforms.”
Press
“Bloomberg's reporting builds off of research previously published by DeepSee, a fraud detection company that recently began looking into a trend called “rewarded traffic.”
The advertising landscape is changing, user tracking gets harder every year which means existing solutions are becoming less effective.
Advertisers are moving toward working with publishers that provide a great and brand safe experience. The current pixel based tracking solutions are finding it harder and harder to make quality guarantees, it's time for a new approach.
Before & during any campaign's flight, you should be checking your domain list against DeepSee's risk scores. Make a brand new site list by filtering on our risk metrics and detected categories. DeepSee's advanced search makes it easy to fetch lists of domains which meet your specific needs & risk tolerance.
Impression tracking should be treated as trustless information, difficult to verify what is detected (can be spoofed). Our system interacts with pages as a regular user would, capturing entire journeys and bringing all the discrepancies in data to the forefront, something a pixel at the tail end of a journey couldn't do.
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