Before & during any campaign's flight, you should be checking your domain list against DeepSee's risk scores. Make a brand new site list by filtering on our risk metrics and detected categories. DeepSee's advanced search makes it easy to fetch lists of domains which meet your specific needs & risk tolerance.
Impression tracking technology can only get a surface level understanding of the traffic with a very poor understanding of the context in which the user arrived at the site.
Impression tracking should be treated as trustless information, difficult to verify what is detected (can be spoofed). Our system interacts with pages as a regular user would, capturing entire journeys and bringing all the discrepancies in data to the forefront, something a pixel at the tail end of a journey couldn't do.
technical limitations that are easy to overcome.
new era of fraud.