DeepSee.io, the leading provider of publisher quality and compliance intelligence, and Chalice AI, the leader in platform-independent AI advertising technology, today announced a strategic partnership designed to bring unparalleled detail and precision to campaign targeting at the page URL level.
Through this collaboration, Chalice AI will integrate DeepSee.io‘s comprehensive data-driven insights into critical risk and quality signals, including Made-For-Advertising (MFA) detection, brand safety verification, ad slot quality assessment, and additional compliance metrics. This integration enables Chalice AI to enhance its industry-leading AI decisioning technology with complete visibility into every individual candidate URL available for bidding, ensuring consistent quality standards grounded in measurable industry best practices.
The partnership addresses growing industry demands for greater transparency and quality control in programmatic advertising. By combining DeepSee.io’s advanced publisher intelligence with Chalice AI’s sophisticated bidding algorithms, advertisers gain unprecedented control over their media investments while ensuring brand safety and campaign performance at the most granular level.
