Earlier this week, on our twitter, we revealed a new way to protect your campaigns from ad fraud, and suspicious publishers: targeting and blocking using Peer39 segments!
To quote their product page, Peer39 is “[t]he industry’s largest and most accurate pre-bid contextual category library to find the most relevant, suitable, safe, and quality inventory to target,” and we are super excited to be a part of that!
The benefit to us, and to you readers out there, is that Peer39 is already integrated into many of the worlds leading ad-buying platforms!
To that marketplace, we are adding the following lists which can be positively or negatively targeted (we detail the intended purpose in the Purpose column):
| Category Name | Purpose | Description |
|---|---|---|
| Best User Experience – Ads Txt Enabled – English Language Focus | Targeting | These sites host a valid ads.txt file, making it possible to verify domain spoofing events, and they have low-medium Bloat & Resource Hog scores. This list is filtered only to sites with COM, NET, TV, CO.UK, CA, AU, and ORG TLDs |
| Best User Experience – Ads Txt Enabled – International | Targeting | These sites host a valid ads.txt file, making it possible to verify domain spoofing events, and they have low-medium Bloat & Resource Hog scores. |
| Lowest Risk – Ads Txt Enabled – English Language Focus | Targeting | These sites host a valid ads.txt file, making it possible to verify domain spoofing events, and they have risk scores <=40%. This list is filtered only to sites with COM, NET, TV, CO.UK, CA, AU, and ORG TLDs |
| Lowest Risk – Ads Txt Enabled – International | Targeting | These sites host a valid ads.txt file, making it possible to verify domain spoofing events, and they have risk scores <=40%. |
| Negative – Suspicious Ranking History or Newly Registered – Ads Txt Enabled | Blocking | These sites have climbed or fallen in rank at a conspicuous pace, or they have just been registered in the past 180 days. They also host valid ads.txt files, showing an intent to advertise |
| Negative – Arbitrage Sites – Chumbox Destinations | Blocking | These sites source nearly all of their traffic from sponsored content boxes, and their sole purpose is to make money from advertising revenue. Sites in this category are more likely to take advantage of users in order to make money. |
| Negative – Forced Navigation Risk – Ads Txt Enabled | Blocking | These sites take advantage of users by forcing them to visit any number of destination sites. This category also includes sites that receive a significant portion of their traffic from users who are forcibly navigated. They also host valid ads.txt files, showing an intent to advertise |
| Negative – Misleading Content Format – Hidden Slideshows | Blocking | These sites source nearly all of their traffic from sponsored content boxes, and their sole purpose is to make money from advertising revenue. They also represent themselves as sites with Single-Page format content, when most users are actually served Slideshow format content. |
Today you can find our targeting options in Xandr, and soon they’ll be available wherever Peer39 is available. Until the end of the year, we are making these options available at the price of $.11 CPM (cost for a thousand impressions), which is extremely competitive for this space!
Our goal, as it has always been, is to show buyers just how much better their campaigns can perform when advertising on sites with great user experiences. This integration makes it easier then ever to do just that!
Please reach out to us at [email protected] with any questions, or visit our socials:
Twitter: @deepsee_io
Linkedin: linkedin.com/company/deepseeio
