After a couple of exciting months we’re here with our Winter Update! Packed with new features and improvements now live to support you with deeper insights and a smoother experience. Here’s a rundown of what’s new.
What’s New
On Page Video Metrics
Introducing our video elements metrics! Our new metrics provide insight into a domain’s in-stream and outstream placement types and includes compliance flags for labelling matching what we see onsite (read more about the mislabelling of video inventory here). These metrics for video placement adhere to industry standard IAB Ad Guidelines for Digital Video.
Ad Refresh Rate Metrics
Unlock deeper insights into ad experiences on a site with our new Ad Refresh Rate Metrics. These powerful metrics are designed to provide a more granular understanding of refresh behaviors across domains.
- Average Refresh Times: Understand typical refresh behavior across domains.
- 75th and 90th Percentile Metrics: Analyze how refresh times vary within a domain and the volatility with the peak to mean ratio of these for a more comprehensive view.
PDF Export Summaries
Sharing insights has never been easier! With our new PDF Export Summaries, you can now download concise, professional summaries directly from your lists on the platform. These exports are designed to simplify reporting and streamline collaboration, giving you a quick, polished way to share valuable data with your team or clients.
Each export includes key metrics and insights in an organized, easy-to-read format, saving you time and effort while ensuring you get the information you need.
Other New Features
Risk Factors API Endpoint
We’re thrilled to announce the launch of our new Risk Factors API endpoint, now live and available for integration! This powerful feature includes the MFA (Made for Advertising) signals dataset, providing critical insights to identify and mitigate risks across publisher domains.
Whether you’re assessing new inventory or auditing existing partners, this API endpoint empowers you to make data-driven decisions with confidence.
MFA Subdomain Signals
To improve clarity of the ‘MFA subdomain’ risk flag we’re now giving details on which subdomain has triggered the flag at the parent domain level. We’re also rolling out a new subset of compliance signals tailored to subdomain-level analysis. These signals help ensure that subdomains accurately report their advertising relationships with parent domains in their ads.txt files. This level of detail supports better compliance monitoring and reduces ambiguity in assessing domain risks.
Targeted Domain Data Collection
Timely and accurate data is at the core of effective decision-making. That’s why we’ve introduced targeted domain scanning for all domains found in your lists on a daily basis. By automatically checking the latest ads.txt files for each domain, we ensure you have the freshest, most relevant data at your fingertips.
Improved Keyword Extraction
Keyword insights just got smarter with our upgraded Keyword Extraction capabilities. Using advanced algorithms, we now deliver more precise, relevant, and actionable keywords to help you better understand a domain’s content quality and audience appeal. Whether you’re evaluating content alignment, audience relevance, or ad suitability, our enhanced keyword extraction is designed to provide the clarity you need to make a qualified judgement.
Looking Ahead
That’s all for our Winter Update. Thankyou for all your support and feedback throughout 2024. Stay tuned for our 2025 roadmap! We have a full suite of powerful new features planned for release in 2025 and we’re looking forward to continuously iterating and improving into next year!
About DeepSee.io
At DeepSee.io, we’re committed to improving the digital advertising ecosystem by providing detailed publisher risk and quality data. Our goal is to help advertisers navigate the complexities of digital marketing with greater confidence and effectiveness.
For a demo or to start a free trial, reach out here.
