glossary Archives - deepsee.io

Undisclosed Resellers

Definition & Explanation Undisclosed resellers are intermediaries that take a cut of an impression without appearing in the record the buyer can inspect. The bid request looks like it came from one seller. It actually moved through a company that never shows up in it. Three files exist to prevent that. ads.txt names the sellers...h

Ad Tech Glossary

A Ad Exchange: A digital marketplace where publishers list inventory and advertisers bid in real time. Ad Density: The ratio of ads to content on a webpage; high density often signals poor user experience or MFA risk. Ad Fraud: Any practice that manipulates ad delivery, views, or clicks for illegitimate gain (bots, spoofing, fake installs)....h