Definition & Explanation Supply path optimization is the practice of deciding which route an impression takes from publisher to buyer, and closing off the routes that add cost or risk without adding value. The same impression is almost never available through a single path. A publisher running header bidding offers each opportunity to every integrated...h
Read MoreDefinition & Explanation Undisclosed resellers are intermediaries that take a cut of an impression without appearing in the record the buyer can inspect. The bid request looks like it came from one seller. It actually moved through a company that never shows up in it. Three files exist to prevent that. ads.txt names the sellers...h
Read MoreA Ad Exchange: A digital marketplace where publishers list inventory and advertisers bid in real time. Ad Density: The ratio of ads to content on a webpage; high density often signals poor user experience or MFA risk. Ad Fraud: Any practice that manipulates ad delivery, views, or clicks for illegitimate gain (bots, spoofing, fake installs)....h
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