How Pop Traffic Fuels Affiliate Fraud
We examine how affiliate fraud is perpetrated using cheaply purchased pop-traffic from adult / torrent sites.
Category: Research & Development
Voice Media Group’s New Hidden Pop-Unders Amplify Misleading Claims; Updated August 2021
We detected a new pop-under scheme being used by Voice Media Group’s network of site. Here’s how it works.
Further Investigation Into the “Dark Pool Sales House” Phenomenon
Mapping shared DIRECT account-bidding IDs across uniquely owned websites to reveal business connections.
Evaluating the Ecosystem: What We’ve Learned by Matching Ads.txt Entries to Sellers.json Files
We analyzed over 16 million unique subdomains to better understand how ads.txt and sellers.json are used in the wild.
New Public Dataset: Removed Sellers.json
We fetch all known sellers.json files each day and compare them with the previous day. This dataset will show you all the seller objects which are removed or modified each day.
Turning Bad News Into Ad Views: How Some Publishers Get Laundered Traffic from Controversial Content
IVT trackers struggle to detect traffic generated via popunder. Allowing fraudsters to launder traffic and remove any trace of suspicious referral headers.
Another Internet Scam: The Omni Redirection Network
How an operation uses over 12,000 unique domains to bounce and launder traffic to 81 destinations.
SupplyChain Object brings light to darkness
Gain impression level insights into the advertising supply chain.
What is Sellers.json? Is it the best move forward?
Learn about the counterpart to ads.txt. Sellers.json allows buyers to map seller IDs to the corresponding business entity.
What is Ads.txt? Solving the Mammoth Ad Fraud Problem.
Ads.txt is an industry-wide initiative, championed by the Interactive Advertising Bureau (commonly known as the IAB), which aims to reduce the prevalence of domain spoofing.