How Publisher Risk
Ratings Work
We process millions of signals every day from hundreds of sources to generate comprehensive risk profiles for publishers and other advertising supply chain players. We use that information to intelligently interrogate sites and find the ones that produce exploitative behavior.
No user
tracking required
Many existing risk detection solutions rely on personally identifying information (PII). As user and impression level tracking is becoming less reliable, agencies are looking for complementary datasets to close the gap left by these changes.
Unlike click or impression trackers, DeepSee’s analytics are not predicated on collecting large amounts of data from web users. DeepSee looks at the nature of websites and their networks to discover places that harbor fraud. Where on-page trackers capture a point in time, DeepSee captures the journey, end-to-end, that a user might take.
38%
Sites in the Alexa top 1k
receiving traffic by pop-up
Impression trackers could only see this laundering if trackers were present on every page of the internet, including on malicious sites. Combining deep learning with domain expertise, we intelligently interrogate sites that produce exploitative behaviors.
Save Time and Improve Outcomes
Start Using
Deepsee Today
Available in all major DSPs, only takes a few clicks
to enable.
Future
Proof
Our risk ratings do not rely on third party tracking
to function
Stay
Compliant
We do not collect personally identifiable information (PII) at any stage of our pipeline
Reduce
Complexity
Achieve your compaign goals without needing as many complex
verification services.
