How Publisher Risk
Ratings Work

We process millions of signals every day from hundreds of sources to generate comprehensive risk profiles for publishers and other advertising supply chain players. We use that information to intelligently interrogate sites and find the ones that produce exploitative behavior.

No user
tracking required

Many existing risk detection solutions rely on personally identifying information (PII). As user and impression level tracking is becoming less reliable, agencies are looking for complementary datasets to close the gap left by these changes.

Unlike click or impression trackers, DeepSee’s analytics are not predicated on collecting large amounts of data from web users. DeepSee looks at the nature of websites and their networks to discover places that harbor fraud. Where on-page trackers capture a point in time, DeepSee captures the journey, end-to-end, that a user might take.


Sites in the Alexa top 1k
receiving traffic by pop-up

During second half of 2019

Impression trackers could only see this laundering if trackers were present on every page of the internet, including on malicious sites. Combining deep learning with domain expertise, we intelligently interrogate sites that produce exploitative behaviors.


Save Time and Improve Outcomes

Start Using
Deepsee Today

Available in all major DSPs, only takes a few clicks
to enable.


Our risk ratings do not rely on third party tracking
to function


We do not collect personally identifiable information (PII) at any stage of our pipeline


Achieve your compaign goals without needing as many complex
verification services.


Ensure your ads are
funding publishers that
provide great experiences.

High risk publishers detected
Levels of redirectors
Domains that are suspicious