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How Publisher Risk
Ratings Work
We process millions of signals every day from hundreds of sources to generate comprehensive risk profiles for publishers and other advertising supply chain players. We use that information to intelligently interrogate sites and find the ones that produce exploitative behavior.
69%
of ad agency execs state that
fraud is the biggest threat to
their ad budget.
How much is fraud costing advertisers? Nobody knows, but with estimates ranging from $6.5 billion to $19 billion, there’s a lot at stake. And automation, in the form of programmatic buying, isn’t helping.
Real Data. Real Solutions.
Dynamic Domain Lists
Create site lists based on your preferred risk tolerance, site category, rank, or even the relationships between domains.
Methods of Interaction
Dynamic lists can be downloaded as CSVs from our dashboard, which gives users ample flexibility when deciding how to use the data.
We offer API access to manage and download your dynamic lists as JSON or CSV.
Use Case
Agencies & advertisers can evaluate their existing targeting lists & be notified when risk signals appear
Ad-hoc risk inquiries for large number of domains
Supply-Side Platforms & ad-networks can vet applicants to their platforms, and do continuous monitoring of their member publishers once they are on-boarded.
Manual Domain
Lists
Users can augment any list of domains they have with our proprietary risk metrics by uploading a CSV in our web application.
Methods of Interaction
Get messages when the risk profile of your domain list shifts significantly.
Add & remove domains to a manual list using our UI, or an API endpoint.
Fetch your list, complete with our risk scores, using the API or by CSV download.
Use Case
Agencies & advertisers can evaluate their existing targeting lists & be notified when risk signals appear
Ad-hoc risk inquiries for large number of domains
Supply-Side Platforms & ad-networks can vet applicants to their platforms, and do continuous monitoring of their member publishers once they are on-boarded.
Publisher Risk Investigation Suite
Get a multitude of information about any domain, including: risk profile, rank, inbound / outbound traffic, similar sites, and much more.
Methods of Interaction
The web UI gives users an easy & familiar way to conduct publisher investigations
The publisher risk API lets users pull risk & rank information in milliseconds, to be used for a variety of purposes
Use Case
Real-time-bidding (RTB) domain risk assessment
Building custom internal solutions
