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Watch Rocky demo the DeepSee dashboard.
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How Publisher Risk
Ratings Work

We process millions of signals every day from hundreds of sources to generate comprehensive risk profiles for publishers and other advertising supply chain players. We use that information to intelligently interrogate sites and find the ones that produce exploitative behavior.

69%

of ad agency execs state that
fraud is the biggest threat to
their ad budget.

How much is fraud costing advertisers? Nobody knows, but with estimates ranging from $6.5 billion to $19 billion, there’s a lot at stake. And automation, in the form of programmatic buying, isn’t helping.

Real Data. Real Solutions.

Dynamic Domain Lists

Create site lists based on your preferred risk tolerance, site category, rank, or even the relationships between domains.

Methods of Interaction

Dynamic lists can be downloaded as CSVs from our dashboard, which gives users ample flexibility when deciding how to use the data.

We offer API access to manage and download your dynamic lists as JSON or CSV.

Use Case

Agencies & advertisers can evaluate their existing targeting lists & be notified when risk signals appear

Ad-hoc risk inquiries for large number of domains

Supply-Side Platforms & ad-networks can vet applicants to their platforms, and do continuous monitoring of their member publishers once they are on-boarded.

Manual Domain
Lists

Users can augment any list of domains they have with our proprietary risk metrics by uploading a CSV in our web application.

Methods of Interaction

Get messages when the risk profile of your domain list shifts significantly.

Add & remove domains to a manual list using our UI, or an API endpoint.

Fetch your list, complete with our risk scores, using the API or by CSV download.

Use Case

Agencies & advertisers can evaluate their existing targeting lists & be notified when risk signals appear

Ad-hoc risk inquiries for large number of domains

Supply-Side Platforms & ad-networks can vet applicants to their platforms, and do continuous monitoring of their member publishers once they are on-boarded.

Publisher Risk Investigation Suite

Get a multitude of information about any domain, including: risk profile, rank, inbound / outbound traffic, similar sites, and much more.

Methods of Interaction

The web UI gives users an easy & familiar way to conduct publisher investigations

The publisher risk API lets users pull risk & rank information in milliseconds, to be used for a variety of purposes

Use Case

Real-time-bidding (RTB) domain risk assessment

Building custom internal solutions

Ensure your ads are
funding publishers that
provide great experiences.

18%
High risk publishers detected
High
Levels of redirectors
42
Domains that are suspicious